SALES, MARKETING & COMMUNICATION IN MILAN
since 1980
We have been working on the off-trade Italian market for over 40 years, dealing with sales, communication and marketing for companies wishing to strengthen their presence, with a particular focus on the wine and food sector.
We work alongside with important groups, small businesses, market leaders, niche producers, large
cooperatives, family businesses, young start-ups, always seeking to create value by building up interconnections and strategies.
We developed flexibility and ability to combine strategic skills and targeted measures.
AND INCREASE IN THE MARKET SHARE
LARGE DISTRIBUTION SALES AND INNOVATIVE CHANNELS
We deal with the development of sales at large-scale distribution, Cash & Carry, Gourmet, On-line, Delivery brands present at national level. We constantly monitor the evolution of sales channels, consumption styles and purchasing habits to always update our approach to the market following its changes.
- definition of the business plan,
- management of presentations and offers,
- negotiations for the insertion of the new supplier,
- extension of the assortment to new products,
- renewal of supply agreements,
- programming of promotional events,
- reception and control of the order flow,
- control of compliance with prices, discounts, quantities, agreed promotional plans,
- extension to new channels and new points of sale, new acquired companies,
- monitoring the competitive scenario for each market and specific sales area: operators present, prices, promotional pressure, numerical and weighted distribution,
- analysis of product / channel / customer profitability.
MEDIA RELATIONSHIP AND PRESS OFFICE
We lead companies in building a heritage of uniqueness and credibility. We dialogue every day with journalists, bloggers, opinion leaders of traditional and online media, sector and generalists to increase the visibility, notoriety and reputation of our customers.
- definition of company’s positioning,
- enhancement of information and iconographic material,
- drafting of the press kit,
- communication planning in relation to the objectives, themes, times, interlocutors,
- drafting of press releases, their dissemination, recall,
- monitoring and dissemination of the press review,
- organization of company visits, press trips, press conferences, events, tastings,
- ghostwriting, speechwriting.
AND THE COOHERENCE OF THE MESSAGE
INTEGRATED COMMUNICATION
We coordinate under a single direction all the communication activities that contribute to determine the identity and positioning of the company and its products.
- analysis and review of the corporate and product image,
- management of traditional and online advertising campaigns, their planning, budget allocation, purchase of media space,
- support for editorial planning of social media,
- storytelling.
STRATEGIC PLANNING
We support the company management in every area of analysis and commercial and marketing decision in relation to growth objectives.
- analysis of the company / organization / production district, its culture, its strengths and critical issues,
- analysis of the competitive context, of the existing risks and opportunities,
- definition of the best possible positioning – institutional and product – and of a consequent project of creation, enhancement, consolidation of reputation and development of markets,
- brand building, brand positioning / repositioning,
- review of organizational models and management and sales processes,
- support for the activation and management of new channels, new markets, new partnerships,
- coaching, tutoring,
- commercial and marketing management and coordination.
HORECA SALES
We work on the on trade market, we take care of the commercial coordination of the company agents network and the development of the Wholesalers channel.
- elaboration of objectives,
- preparation of the sales plan,
- calendar of promotional activities,
- commercial assistance,
- organization, motivation and incentive.
