who we are



The company bears the name of its founder, Maurizio Rocchelli (1935-2011), who started it in Milan in 1980 with the aim of providing consumer goods companies with marketing and sales management support, strong experience in commercial management gained in leading companies in the sector both in production and in large-scale distribution. In over 40 years we have supported the general and commercial management of many companies, accompanying them in their path of growth and consolidation of their competitive positioning.


Sofia Rocchelli

Graduated in Modern Languages ​​and Literatures, she joined her father’s business in 1994, after some experiences in marketing and advertising communication. Until 2003 she followed the relationships between production companies and large retailers, and then started the communication activity for which she is now responsible. With Pietro she deals with marketing, strategy and research projects.


Pietro rocchelli

Graduated in Economics, he joined his father’s business in 2002 after experiences in strategic consulting and executive recruitment. Since 2003 he has been responsible for planning and commercial development for the Italian market. With Sofia he deals with marketing, strategy and research projects. He participates as a speaker and teacher in conferences and training courses in the sector.

gdo italy sales manager

Aldo molinini

Graduated in Economics, he joined Maurizio Rocchelli in 2004 after previous experiences in multinational companies with customer management and commercial development assignments. It deals with sales in large-scale distribution nationwide.

press office manager

Linda Rubini

Graduated in Media Languages, in Maurizio Rocchelli since 2008. She deals with the press office and relations with journalists and media, both traditional and online, at a national level.

HORECA Milan sales manager


Graduated from Bocconi, after more than 15 years at the top of companies in the telecommunications sector he decides to change his life following his passion for wine. He joined Maurizio Rocchelli in 2016 to take care of the development and sales management in the city of Milan for the traditional channel: restaurants, wine bars, hotels, wine bars.

Consumer analysis and market research


Graduated in Business Administration from Bocconi with a specialization in Marketing. He start his business working for over 11 years in Unilever in the Food Division. He continues in Consulting and Training for another 10 years and then moves on to the world of research where he works closely with Giampaolo Fabris. Then he joined CFI Group, an American company specialized in listening to customers and measuring their satisfaction. Frequently participate in events and training activities.

We use a network of external professionals for specific projects that require specialized skills in sectors adjacent to that of our field of action, such as:
market and consumer research
development of foreign markets
Temporary management
distribution contracts
social media management
graphic and corporate identity creations
advertising creativity
photography, video
website creation